In the recent advertisement by Gillette, they gave a spotlight to local firefighters.
First, see the advertisement below
They hope to bounce back from the losses and Anti-male (misandric) sentiments they have created by their old advertisements. Men had decided which Gillette products to boycott. Gillette boycott effect had to cost the Proctor & Gamble’s personal product division $8 billion after the ad aired at the beginning of the year. They including other corporates got to know what is a man as they saw a response to Gillette.
Will it work?? That time will tell.
The new advertisement is better and it has basically three good points
1. Selling the product: This advertisement focuses on selling the product which is the razor which doesn’t cause skin irritation and is for sensitive skin too.
2.Positive Masculinity: This advertisement shows bravery, courageous with which he risks his life faces the fire and save the lives of others.
3.A Father’s love: He is not just courageous but tender at heart. He loves his daughter as he worries not for his death but whom he will leave behind.
They tried this earlier too in the commercial Every Hero Sweats
Another class advertisement of Dr. Pepper showing men hating each other and the violence against men is even supposed to be funny!
Any MRA worth his salt will boycott Dr. Pepper.